The Prince by Niccolo Machiavelli (2023)


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Let me just start off by saying that I'm not recommending anything I'm about to say in this video I've, simply taken one of the most influential books ever written and I will try to break down some of the ideas with hopefully relevant examples.

So I'm simply presenting information here.

And it is completely up to the viewer to decide what he wants to do with that information how we live is so different from how we ought to live that.

He who studies what ought to be done, rather than what is done will learn the way to his downfall, rather than to his preservation.

What Machiavelli is saying here is look.

We all have these visions of how society should be and what we should all do.

But the truth is what happens in reality just doesn't correspond to that at all so he's, basically, saying is yet real.

If I asked most people watching this do you want to see Kim Kardashian's ass from 20 different angles, every single day on your computer screen, what are most people going to say, no, no that's, not what we want.

You shouldn't be clicking on that stuff.

You should be educating yourself, you know, you should be reading Voltaire now here's.

What Machiavelli is saying, look that might be how we ought to live, but it's just not what's really going on.

So if you're a marketer don't cater Voltaire to people's Facebook feed, they don't care about Voltaire.

Instead show them Kim Kardashian's ass from 20 different angles and the 10 celebrities.

This week who got drunk, and then threw up you'll get all the clicks you want and you'll make a lot of money.

And this makes people genuinely angry Machiavelli, don't say that how could you say something like that? Well, because that's just how it is, if you don't understand that this is how it is you either don't know anything about marketing or you're.

Some well-intentioned wannabe marketer who hasn't had his dreams completely shattered yet.

And the same thing applies to politics and any other field of power.

You can't be a good honest, politician.

You just can't people say all the time.

Well, why can't we just have honest politicians? Because honest, politicians are like the marketer markets Voltaire to you.

You don't click on Voltaire.

You click on Kim Kardashian's ass.

So just like a marketer who markets Voltaire, we'll, never get any clicks.

The honest politician will never get any votes.

Any man who tries to be good all the time is bound to come to ruin among the great number, who are not good.

Hence, a prince who wants to keep his Authority must learn how not to be good and use that knowledge or refrain from using it as necessity requires again, a politician needs to learn how not to be good, I know that might sound crazy, but that's, the only way he'll ever have a chance.

What are you going to do go up there on the stage be honest and say? Well, if you don't want to be broke stop sitting in front of TV all day and pick up a book and in the long run, granted, you also work hard and smart.

You will start to see results is that really what you're going to do you can but you'll never get elected.

No don't.

Do that go up there and tell them how you're going to just change this one thing about the economy and all of a sudden we're all going to have more money.

Money is just going to be magically generated out of nowhere.

And you will then hand out this magic money to everyone and yes as stupid as that sounds, you will actually get all the votes and you're honest competitor will get none I also love people who have absolutely no idea about how business works.

And in their mind, they'd be so good only if they were in power, if I was in charge of that I would pay people three times as much.

Oh really, would you would you really do that? Because that's, probably why you're not in charge of anything if you are in charge? And you did that you would be out of business in two weeks.

The vulgar crowd always is taken by appearances.

And the world consists chiefly of the vulgar Machiavelli says now that you know that a lot of times you can't be a good guy, don't make the mistake of not appearing like one.

All you have to do is appear to be the good guy, you're dealing with people who constantly click on the top 10 celebrities, who puke this week, they're not going to know the difference.

Don't worry, I love when people look at all these philanthropists and think, oh what a nice guy he's just the paragon of goodness, oh, is he really are they really is that how they built multi-billion dollar businesses by being a nice guy to their competition and sharing their revenues, equally and generously with their employees.

No, they built it by following another.

One of Machiavelli's principles, men ought either to be well treated or crushed, because they can avenge themselves of lighter injuries of more serious ones.

They cannot therefore the injury that is to be done to a man ought to be of such a kind that one does not stand in fear of revenge, almost every successful organization you might like and think of as good has engaged in the nastiest lawsuits and acquisitions to completely crush its enemy and I could give endless examples of this game of appearances.

My favorite one has to be politicians who clearly don't care about religion, but act like without Jesus.

They just wouldn't know what to do.

And it works if they didn't lie, they just wouldn't have a chance.

I mean, if Jesus wasn't personally guiding the senator, we all know that the state would immediately collapse.

And as a punishment, it would probably be hit with tornadoes too Princes, must delegate difficult tasks to others and keep popular ones for themselves.

Machiavelli talks about cesare borgia, who has this region that he needs to bring under control long story short.

He appoints, this guy and sends him down there to do it.

The guy makes sure the troublemakers heads are chopped off and they're castrated and all of that really brutal stuff.

And finally, the place is under control.

The problem now is people have seen a lot of cruelty and they're pretty pissed off.

So what's, Bor just solution.

He has the guy who did all his dirty work cut in half and thrown onto the city square.

Then he makes sure to provide the citizens with food and entertainment and what's.

The result.

The dirty effective work was carried out just like Borgia wanted but he's, not the one people are angry at now.

That is probably one of the weirdest most repulsive stories I've ever heard.

But people in power today, constantly do basically some variation of that I was watching one of the biggest channels on YouTube.

And this guy just has the scariest marketing in the world, it's just so bad.

And of course, some people kept calling him out for it.

But then one day he puts out this video, where he's just really honest, you know, he's really gonna be honest with you guys and here's what he said, I know, my marketing is scammy and I would basically be a piece of [ __ ] for doing it.

But it's, not me guys, it's just the marketers who work for me.

Man, it's, just how they do stuff.

If it was up to me, I wouldn't, do it like that and I scroll down.

And the video has all these likes and people are just like, yeah, we know, we know, you're a really good, dude, it's, it's, just the marketers and I.

Remember sitting there and utter disbelief so let me get this straight it's, your business, but yeah, I get it.

You obviously have no say and how it's run? Yeah, that makes perfect sense.

You don't want to make more money.

Either, yeah, I totally get that too.

And of course, you couldn't tell a person who works for you to not be a piece of [ __ ].

If that's what you wanted, otherwise you're, right? You'd probably get fired from the business that you own I mean, it's just so ridiculous.

But guess what it works.

It works just like an article about celebrities who puke this weekend and just like dishonest politicians, who will always get elected.

So there you go some of the biggest ideas from the prints.

And remember, this is just information knowledge, isn't inherently right or wrong.

It depends on what you do with.

It do I think that these ideas are powerful.

Absolutely do I want to live a fully Machiavellian life.

No absolutely not.

It would be the most dreadful life in the world.

Machiavelli says, it is safer to be feared than to be loved what I want to apply that to my relationship, no and I'll admit, yes, you would probably lower your chances of being cheated on.

If you threatened the woman you're with that, if you caught her cheating, you would chop her head off, yes, that will probably make her less likely to cheat on you than giving her freedom and a relationship based on love.

But at the same time, I would rather get cheated on a hundred times than never cheated on because she's scared of losing her life.

If she cheats, so no I'm, not going to be some fully Machiavellian psychopath.

But at the same time, I don't want to walk into a business, setting and just get absolutely crushed by a bunch of [ __ ].

Neither do I want to be played by some little [, __, ], scam artist who tells me that it's, not his fault that he's scamming me and I'm supposed to just believe that and sit there like a little sheep, getting ready to be slaughtered.



What is Machiavelli trying to say in The Prince? ›

The main idea of The Prince is for a ruler; the ends justify the means. Machiavelli argued that rulers should strive to maintain or expand their position, even if immoral acts are necessary to accomplish that goal.

What are some questions about The Prince by Machiavelli? ›


Does The Prince present justice as nothing more than the interest of the stronger? What constraints on a prince's freedom of action does Machiavelli recognize? Does Machiavelli believe that ethical considerations have a role to play in the conduct of a prince?

What is the most important question a prince must answer as it pertains to his strength? ›

One other measure of a state's strength is whether a prince can defend himself, or whether he must rely on the help of others. If a ruler can field his own army (either his own men or paid mercenaries), he needs no outside help, but if he must hide behind his city walls, he will always need help from others.

What are Machiavelli's 3 principles? ›

Machiavelli outlines three ways that you can cause not just anger but hatred in another: you take away another person's property, their honor, or their women, you force them to endure a setback in lifestyle, or. you force them to become better people when they do not wish to be (The Prince, 76–77).

What does The Prince teach you? ›

Among the precepts espoused by Machiavelli: leaders should always mask their true intentions, avoid inconsistency, and frequently “act against mercy, against faith, against humanity, against frankness, against religion, in order to preserve the state.” His name has become synonymous with cunning tyrants.

What is the main purpose of Machiavelli when he wrote The Prince? ›

Machiavelli desperately wanted to return to politics. One of his goals in writing The Prince was to win the favor of Lorenzo de' Medici, then-governor of Florence and the person to whom the book is dedicated; Machiavelli hoped to land an advisory position within the Florentine government.

What is the most important concern for a prince according to Machiavelli? ›

Machiavelli emphasizes how necessary it is for a prince to win over the people, because they are many, while the nobles are few, and a prince can never live safely without being able to trust the people.

What must a prince avoid according to Machiavelli? ›

A prince must avoid becoming hated or despised. Taking the property or the women of his subjects will make him hated. Being frivolous, indecisive, and effeminate will make him despised. All a prince's actions should show seriousness, strength, and decisiveness.

What is the main message in The Prince? ›

The general theme of The Prince is of accepting that the aims of princes – such as glory and survival – can justify the use of immoral means to achieve those ends.

What is the conclusion of The Prince by Machiavelli? ›

In conclusion, people love at their own wish, but fear at the prince's will, so a wise ruler will rely on what he can best control. Continuing his discussion of virtues that are not virtues, Machiavelli considers mercy and cruelty.

What are Machiavelli's 2 famous sayings? ›

"Where the willingness is great, the difficulties cannot be great." "There is no other way to guard yourself against flattery than by making men understand that telling you the truth will not offend you." "Every one sees what you appear to be, few really know what you are."

What is the golden rule Machiavelli? ›

Sebastian de Grazia, writing about this chapter, refers to Machiavelli's precept as the "Un-Golden Rule"—do unto others as you can expect they will do unto you. In this bestial world, princes must act like beasts, imitating the clever fox, instead of relying only on strength, as does the lion.

What are the 5 qualities of The Prince Machiavelli? ›

Five qualities of the prince: merciful, faithful, humane, upright, and religious (The Prince by Nicolo Machiavelli) | KnowwwEN.

Why is it important to understand The Prince? ›

The significance of The Prince is clear as it is the work of a man who experienced the reality of leadership. His message is based on real world experiences rather than ideals and assumptions, and as a consequence advocated the sacrifice of certain principles in order to achieve success.

What is the famous saying that is associated with Machiavelli? ›

It is better to be feared than loved, if you cannot be both. If an injury has to be done to a man it should be so severe that his vengeance need not be feared.

What is The Prince Machiavelli short summary? ›

The Prince, political treatise by Niccolò Machiavelli, written in 1513. A short treatise on how to acquire power, create a state, and keep it, The Prince represents Machiavelli's effort to provide a guide for political action based on the lessons of history and his own experience as a foreign secretary in Florence.

What is one lesson for leaders from The Prince? ›

Perhaps the most important lesson from The Prince is that you should always seek the wisdom and advice of knowledgeable people, and that when given such advice directly, you should listen to it in a way that encourages people to share their advice with you again in the future.

What is The Prince most concerned with and why? ›

The Prince is concerned with autocratic regimes, not with republican regimes. The first chapter defines the various types of principalities and princes; in doing so, it constructs an outline for the rest of the book.

Why is The Prince controversial? ›

Few books have garnered as much controversy during their existence as The Prince. It has been banned by the Catholic Church, seen as cynical by many, and was the basis for the naming of one of the worst psychological traits a person can have-Machiavellianism.

How does Machiavelli see human nature in The Prince? ›

His opinion of human nature is eye-poppingly low. People are fundamentally self-interested and unreliable. "Men are quick to change ruler when they imagine they can improve their lot." They are stupid and irrational, incapable of knowing what is actually best for them.

What was Machiavelli's most famous concept? ›

Famously, Machiavelli argued that virtue and prudence can help a man control more of his future, in the place of allowing fortune to do so.

What were Machiavelli's last words? ›

' Niccolo Machiavelli, Florentine diplomat who died in 1527; 'I desire to go to hell and not to Heaven. In the former place I shall enjoy the company of popes, princes and kings, while in the latter are only beggars, monks and apostles.

What is the most famous quote from The Prince? ›

The Prince Quotes
  • ″'How do you like falling in? ...
  • “Every one sees what you appear to be, few really know what you are.” ...
  • “How one lives is so far distant from how one ought to live, that he who neglects what is done for what ought to be done, sooner effects his ruin than his preservation.”

What does the prince say about war? ›

[I]f two powerful neighbors of yours come to blows, either they are such that if one of them wins, you will have to fear the victor, or you will not. In either of these two cases, it will be more useful for you to declare yourself and wage an honest war[.]

Why is fear stronger than love according to Machiavelli? ›

In his most notable work, The Prince, he writes, "It is better to be feared than to be loved, if one cannot be both." He argues that fear is a better motivator than love, which is why it is the more effective tool for leaders.

What is the thesis of The Prince by Machiavelli? ›

Assess This Thesis

“In The Prince, Machiavelli states that fear is more important than love when governing a country.”

What does Machiavelli argue in The Prince quizlet? ›

In The Prince, Machiavelli argues that leaders maintain power through: fear and cruelty.

Who does Machiavelli mention in The Prince? ›

The person to whom Machiavelli dedicated The Prince, Lorenzo II (1492-1519) was the ruler of Florence and the Duke of Urbino from 1516 until 1519, when he died. He was the grandson of the much more famous Lorenzo the Magnificent and the father or Catherine de' Medici, who would become the Queen of France.

Which was one of Machiavelli's main arguments? ›

Machiavelli emphasizes how necessary it is for a prince to win over the people, because they are many, while the nobles are few, and a prince can never live safely without being able to trust the people.

What was Machiavelli's point of view? ›

Machiavelli's view that acquiring a state and maintaining it requires evil means has been noted as the chief theme of the treatise. He has become infamous for this advice, so much so that the adjective Machiavellian would later on describe a type of politics that is "marked by cunning, duplicity, or bad faith".

What is the plot summary of The Prince by Machiavelli? ›

Book Summary. The Prince is an extended analysis of how to acquire and maintain political power. It includes 26 chapters and an opening dedication to Lorenzo de Medici. The dedication declares Machiavelli's intention to discuss in plain language the conduct of great men and the principles of princely government.

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